What is Email marketing?

What is Email marketing?

It is the way of sending a commercial message to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It includes,

• Using email to send advertisements.
• Request business and details regarding sales or donations.

The main three objectives of Email marketing are to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing the relationship between current or previous customers and merchants. And it encourage customer loyalty and repeat business. Along with that it also helps to acquire new customers or convince current customers to purchase something immediately and sharing third-party ads.

There are two types of Email used.

1. Transactional Email which is usually sent based on a customer's action with a company.
2. Direct Email sent to communicate promotional messages.