Instagram’s New 5120 x 1080px Reels: The Ultra-Wide Game-Changer for Creators

What are 5120 x 1080px Instagram Reels and why are they trending?
Instagram recently introduced 5120 x 1080px Reels, a new ultra-wide video format that gives content a cinematic, scroll-stopping look. This format works because:

1. It disrupts the feed with a never-before-seen aspect ratio.
2. It makes videos feel immersive and cinematic.
3. It helps creators and brands stand out instantly.

To use it:

• Shoot horizontally or crop your existing clips wide
• Resize videos to 5120 x 1080px
• Upload as a Reel with trending audio for maximum reach

Social media thrives on innovation, and Instagram has just dropped one of the most exciting updates of 2025: 5120 x 1080px Reels. This ultra-wide video format is reshaping how creators and brands capture attention.

Why does it matter? Because in a crowded feed, you need something that breaks the scroll pattern. The cinematic, widescreen look of these Reels does exactly that — it makes users stop, watch, and engage.

At OREXIS, we’ve been testing this format, and the results are clear: higher watch time, more shares, and better visibility in the algorithm. In this blog, we’ll break down why this format works, how you can create it, and tips to maximize your results.

Why 5120 x 1080px Reels Are a Game-Changer

1. Instant Scroll-Stopping Power

The ultra-wide aspect ratio is unfamiliar and unexpected in Instagram feeds. This novelty makes users pause to check what they’re seeing.

2. Cinematic Storytelling

This new format feels closer to a movie experience, making your content feel premium and professional even if shot on a phone.

3. Competitive Edge

Most creators still use the standard vertical format. Instagram’s New 5120 x 1080px Reels Adopting 5120 x 1080px now gives you a first-mover advantage.

4. Perfect for Visual Brands

Travel, fashion, food, and lifestyle brands benefit massively. Wide shots capture details and atmosphere vertical videos often miss.

How to Create 5120 x 1080px Reels

Step 1: Shoot in Horizontal Mode

Instead of vertical filming, hold your phone sideways or use a camera that captures wide footage.

Step 2: Resize Your Clips

Use editing tools like Canva, CapCut, or Adobe Premiere Pro, etc to resize footage to 5120 x 1080px.

Step 3: Add Engaging Elements

Overlay text, transitions, or brand elements to guide viewers. Keep it minimal — the wide frame already captures attention.

Step 4: Upload as a Reel

Instagram automatically recognizes the format. Just upload, add a trending audio, and publish.

Step 5: Optimize for Discovery

• Write SEO-friendly captions with relevant keywords
• Use a mix of broad and niche hashtags
• Engage within the first hour to boost algorithm signals

Pro Tips for Success

1. Think Like a Filmmaker
   Use wide shots, panoramic views, and symmetrical framing. This format is all about visual storytelling.
2. Leverage Trending Audio
   Pair your wide visuals with music that’s trending to boost discoverability.
3. Keep It Short and Snappy
   Ultra-wide videos are powerful, but attention spans are still short. Stick to 10–20 seconds for maximum retention.
4. Test and Analyze
   Experiment with different styles — product demos, storytelling, behind-the-scenes — and track what gets the best engagement.

Industries That Can Benefit Most

• Travel & Tourism: Showcase landscapes and cityscapes in breathtaking widescreen.
• Fashion: Runway-style presentations feel cinematic.
• Food & Restaurants: Wide shots of dining setups capture ambiance.
• Events: Perfect for concerts, festivals, and live performances.
• Real Estate: Highlight interiors and exteriors in immersive widescreen.

Why Now Is the Best Time to Use Ultra-Wide Reels

• Instagram is boosting visibility for this new feature. Early adopters see higher reach and engagement.
• As more creators adopt it, the novelty factor will fade. Jumping in now gives you the highest impact.

Common Mistakes to Avoid

• Overcrowding the frame with too many elements
• Forgetting to optimize captions and hashtags
• Using low-resolution footage that looks blurry when stretched
• Ignoring storytelling — a wide format still needs a clear narrative

FAQs

Q1. What is the size of ultra-wide Reels?
The new Instagram ultra-wide Reels are 5120 x 1080px.

Q2. Do I need professional equipment?
No — you can shoot on a smartphone in horizontal mode and resize with free tools like Canva or CapCut.

Q3. Are these Reels prioritized in the algorithm?
Yes, new formats are typically pushed more by Instagram to encourage adoption.

Q4. Can I use old content?
Yes — crop existing horizontal footage to 5120 x 1080px.

Q5. Will vertical Reels become obsolete?
Not immediately. Vertical Reels are still the norm, but ultra-wide Reels offer a unique edge for now.

Conclusion

Instagram’s New 5120 x 1080px Reels are more than a trend — they’re a new storytelling canvas. They disrupt the feed, captivate audiences, and give creators and brands a powerful way to stand out.

Whether you’re a business looking to boost engagement or a creator ready to innovate, now is the time to experiment with ultra-wide Reels.

At OREXIS, we help brands stay ahead of social media trends with AI-first strategies and creative execution. The question is: will you wait, or will you be among the first to master the ultra-wide revolution?