VI VACUUM

How OREXIS Digital Helped Build a Powerful Brand That Now Dominates the B2B Fryer Market

From a Struggling Manufacturer to India’s Leading Vacuum Fryer Brand

When Sreesharsha, the passionate Managing Director of Vi Vacuum, first approached OREXIS Digital, his business was silently battling an identity crisis. He had something extraordinary, a high-performance vacuum fryer machine that could change the food processing industry, but he lacked direction, visibility, and most importantly, consistent leads.

Despite investing lakhs in platforms like IndiaMART for over three years, the outcome was painfully underwhelming, just 2 to 5 leads per month, with no real conversions or brand recognition. His product was powerful, but the world didn’t know about it.

That’s when a turning point came. A well-wisher and friend, Mr. Abhilash, who had witnessed OREXIS in action, referred him to us with one simple line: "You don’t just need visibility. You need a real strategy. Talk to OREXIS."

And that’s where the transformation began.

Understanding the Brand and the Market

Our team spent three full days diving deep into the B2B fryer machine market. We spoke to industry experts, researched competitors, identified gaps, and studied buyer behavior across India.

We realized something critical:
Sreesharsha didn’t just need a website.
He needed a complete brand makeover and targeted digital ecosystem that could drive real, measurable results.

He told us: "I manufacture machines that are different. But I don’t know how to reach my audience or prove my value."

Building the Brand from the Ground Up

Once we had a clear roadmap, the Orexis team got to work. We provided end-to-end brand transformation services:

Developed a professional brand identity — Logo, typography, brand colors, and guidelines
Built a high-converting, SEO-optimized website focused on product clarity and lead generation
Wrote all content from scratch, addressing pain points, USPs, and industry insights
Launched targeted SEO campaigns with relevant industry keywords
Created social media presence on LinkedIn, Facebook, and Instagram to build trust and visibility
Designed high-quality print and digital marketing materials for exhibitions, exports, and client interactions
Integrated lead tracking systems to monitor growth, interest, and market segments

The Results: Massive Growth in Just Months

The impact was powerful and swift:

Within 60 days: Vi Vacuum ranked #1 on Google for "vacuum fryer machine manufacturer in India"
By month 4: Six major keywords were ranking on Google’s first page
Lead generation skyrocketed from 2–5/month to 25–90/month

In just one year, Vi Vacuum generated over 360 qualified B2B leads, including inquiries from export clients

Where Vi Vacuum Stands Today

Thanks to the strategic push from OREXIS, Vi Vacuum is no longer hidden behind the scenes. Today, it is one of India’s leading vacuum fryer manufacturers, with a brand that speaks volumes.

Two fully operational factories — in Bangalore & Mangalore
50+ skilled employees across departments
Two powerful websites — one for domestic and one for international markets
A diversified portfolio — from batch fryers to continuous frying solutions
Orders from across India and abroad, including clients from the Middle East and Southeast Asia

What Sreesharsha Says:

"OREXIS changed everything for me. From a scattered identity to a sharp, focused brand, they gave me a presence that commands trust. Today, I get calls from industries across India who already know my brand before I introduce myself."

Sreesharsha's Review:

"Good Creativity in SEO and Designing. We got BUY leads by their SEO work"

vi vacuum seo 2

Why This Case Study Matters

This is not just a marketing win, it’s a business transformation story.
OREXIS doesn’t just offer services. We build systems that scale brands.
If we could do this for Vi Vacuum, imagine what we can do for you.

Ready for Your Growth Story?

Let’s talk about building your brand, solving your visibility issues, and turning your business into a market leader.
Get in touch with OREXIS Digital – where ideas turn into impact.